A FIELD MANUAL FOR ANYONE LOOKING TO CREATE FRAGRANCES THAT SUCCEED IN TODAY’S COMPETITIVE BEAUTY LANDSCAPE
Topnote covers the entire process: from writing a fragrance brief to working with perfumers, navigating technical constraints, understanding market segmentation, and leveraging consumer insights.
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Enhanced with interviews from industry leaders and a special focus on emerging technologies like Artificial Intelligence, it provides both strategic guidance and operational detail.
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KEY TOPICS:
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Working with perfumers & fragrance houses
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Writing effective fragrance briefs
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Market positioning & gap analysis
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Consumer testing & brand expression
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Pricing, regulation & compliance
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Sustainability & new fragrance technologies
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AI-powered fragrance development
TOOLS & FRAMEWORKS:
CLEAR STRUCTURES FOR COMPLEX DECISIONS
Form market research to the finished product, the book provides practical tools to guide every step of your fragrance development journey.
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Visual frameworks, worksheets, and strategic models make it easier to align creative goals with technical constraints, market expectations, and brand identity. Whether you are briefing a perfumer, positioning a new scent, or testing with consumers - these resources support smarter, faster decisions.
INSIGHTS FROM THE WORLD’S LEADING PERFUMERS
Fragrance is both an art and a profession - shaped by the people behind it. This guide features the insights, philosophies, and creative fingerprints of 50 renowned perfumers who have defined global scent trends.
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Their contributions provide invaluable perspective on what makes a fragrance truly successful beyond formulas and briefs. A unique tribute to the creators shaping the future of olfactive design.