HOW TO MAKE A SUCCESSFUL FRAGRANCE - PRACTICAL GUIDE FOR BEAUTY PROFESSIONALS
 
TOPNOTE NETWORK is more than a book. It is a hands-on manual for anyone looking to create fragrances that succeed in today’s competitive beauty market. Step by step it guides you through the entire process, from briefing and working with perfumers to market analysis, consumer testing, regulation, sustainability, and new technologies.
 
Enriched with exclusive interviews with leading industry figures such as Michel Almairac, Chris Pickthall, Jerry Vittoria, and Roman Kaiser, the book combines strategic perspective with operational detail. A special focus is placed on emerging fields such as artificial intelligence, biotechnology, and sustainable fragrance creation.
 
KEY TOPICS INCLUDE:
 
Collaborating with perfumers and fragrance houses
Writing effective fragrance briefs
Market analysis, positioning, and consumer testing
Pricing, regulation, and compliance
Sustainability, green chemistry, and new fragrance technologies
The future of fragrance development with AI and biotech
 
TABLE OF CONTENTS:
 
Working with Perfume Oil Houses – building relationships with perfumers and understanding their creative process
Market Research Tools – analyzing consumer behavior, trends, and competitive landscapes
The Fine Fragrance Market – insights into Europe, USA, Middle East, China, niche, and lifestyle markets
Preparing the Fragrance Brief – translating brand DNA and positioning into clear directions
Briefing the Perfumers – effective communication that drives creative excellence
Evaluation of Submissions – structured testing and decision-making tools
Consumer Testing & Insight – how to balance instinct with data
Fragrance Safety & Compliance – navigating IFRA, EU, and international standards
The Industrial Process – from lab samples to production-scale launches
Sustainability in Fragrance – green chemistry, renewables, and conscious creation
Fragrance Technology A–Z – exploring biotechnology, AI, and digitalization
Special Features – field discoveries by Roman Kaiser and exclusive interviews with industry pioneers
 
With its clear structure and practical tools, TOPNOTE is written for brand managers, industry professionals, and students who want reliable, structured know-how for creating fragrances that stand out.